Today, an artist’s identity is thinly spread across many online music services. These platforms are walled-off and disconnected, making it difficult for innovators to access information that could be used to create services that allow fans to experience music in new ways. Ujo takes a different approach by building an open music ecosystem on the Ethereum blockchain. The blockchain provides a shared infrastructure for all music services so they can focus on providing value to their users. The shared infrastructure also supplies a basis for persistent artist identity. Artists own and control their works, and can frictionlessly migrate to and from services.
A neutral backbone would be greatly beneficial for the music industry; however, adoption remains a challenge. To ignite the movement, we are building a fundamental service which is non-existent in the industry today: an artist-owned homepage. With this critical component, we can empower artists with direct payments, a closer connection to fans, and a home for their music that is wholly owned - not rented from online music services. This is just the first step in bringing to life a fair and healthy music industry fit for the digital age.